HarborLight Services

Creating the engaged/high performance workforce

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I darted into a restaurant for a quick late lunch this week when I observed something that gave my spirits a boost.  A training class was being conducted for those who interact with the businesses customers, the waiters and waitresses. Each wine the restaurant offers by the glass was lined up, and the servers were [...]

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A clear shift has taken place in what prospects are thinking.  Are your salespeople aware of this shift to customer focus?  Some good points are made in the linked article appearing in  Sales & Marketing They accurately reflect my observations and experiences culminating from countless numbers of meetings with Business Owners and Sales Managers. Each [...]

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I’ve noticed a trend developing in regard to the term companies use to describe their clients. The use of the term is especially prevalent within organizations involved in business development. The term is “Logos”. Peruse sales related job boards and you will routinely find postings stating “Sales Rep wanted, must attract new logos”.   Marketing departments [...]

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